BRAND NEW FOREST: Keep it local and be part of it.

That's the message heralding the launch of an exciting new campaign aimed at reinvigorating the forest's economy.

And it's not just about boosting local businesses. Brand New Forest urges everybody of all ages and walks of life – to give it their full support. Whether it's locally produced food, fantastic leisure facilities, a great day out or support to help you live a cleaner, greener way of life, there's something on offer for everyone.

The campaign calls on local residents and workers to eat local, get healthier, enjoy a night out with friends, lead a more environmentally-friendly lifestyle, back local business or simply buy and shop locally.

Brand New Forest aims to inspire a sense of loyalty to the local economy and give everybody a sense of New Forest pride. Another objective is to harness the backing of all partner organisations.